Joy baldridge sizzle reel

2024

In Spring 2024, I worked with motivational speaker Joy Baldridge to produce an updated version of her sizzle reel for her website and Youtube page. The goal was to create a reel that matched with her brand and personality through the pacing of the video and the presentations that were used as examples of her work. Joy and I frequently discussed how to keep the reel consistent with her vision and exchanging notes based on our observations, as well as critiques from colleagues. The reel includes logos that Joy Baldridge often uses for her presentations, typography emphasizing her services and advice she delivered during her seminars, and lower thirds for the testimonials. This project was produced entirely in After Effects, incorporating use of the Roto-Bezier effect to have Joy Baldridge interact with the logos and typography.

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